In the early days of social media, being stunningly beautiful guaranteed millions of followers. You just had to look into the middle distance and post a thirst trap. But the algorithm has matured. In 2024 and beyond, "relatable content" is king.
Entertainment and media are currently undergoing a shift. Diversity in body type, age, and facial features is becoming the new gold standard for high-quality content. While there will always be a place for the "aspirational" beauty of the silver screen, the most enduring media content today prioritizes
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Translation: Your face fits, but your ideas don’t matter.
If the visual delivery is too stimulating, the actual message of the content can get lost. In educational or documentary media, "excessive" beauty can lead to a phenomenon where the audience watches the presenter rather than absorbing the information. The Rise of "Ugly" Content In the early days of social media, being
Look at the history of the Academy Awards for Best Actor and Best Actress. While winners are certainly attractive, they rarely win for looking their best. They win for transformation —often involving severe weight fluctuation, prosthetic noses, dental manipulation, or layers of grime.
The "too pretty" influencer is trapped. If they try to be funny, they aren't believed. If they try to be sad, they are accused of "pretty privilege complaining." If they post a selfie, they are vain. In 2024 and beyond, "relatable content" is king
When video content is too beautifully shot, viewers frequently mistake it for a generic television commercial. TikTok algorithms and user behaviors show that a video filmed on an iPhone in a messy bedroom often outperforms a video shot on a cinematic RED camera in a professional studio. The rough-around-the-edges format signals to the viewer that the content is genuine, spontaneous, and worth their limited attention span. Storytelling vs. Styling
What are you creating? (e.g., script, social video, blog post) Who is your target audience ? What industry or niche are you targeting?
The same rule applies to journalism and documentary filmmaking. A news feature about systemic poverty or environmental degradation that utilizes overly stylized cinematic color grading and hyper-slow-motion drone shots can feel exploitative or artificial. It prioritizes artistic vanity over the urgent, gritty reality of the subject matter. Finding the Sweet Spot: The "Ugly-Beautiful" Balance